The irony created an enormous buzz around the launch and even led to a huge spike in free product downloads. Search Engine Marketing for Small Business Works Carl Mazzanti, President and Co-founder, eMazzanti Technologies This press release about search engine marketing for small business was quite successful because it was picked up by online publications with a potential audience of million readers, including International Business Times and the San Jose Mercury News.
You should stick to the facts here, and avoid hyping or trying to sell your products or services. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
One was to increase our number of applicants, and the other was to create a little buzz about our expected growth. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares. Consider what is new about the product, its potential impact on the public, product innovation and whether it will solve a problem of some kind.
Asking yourself that question should give you the top line. The press release is also effective because of its multifaceted storytelling.
Maria Gonzalez, Senior Partner, Gonzberg Agency In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley.
How does it help your readers? Keep the press release short and to the point, writing an excellent summary of the product launch announcement.
Ignore the elements of the launch that do not drive business. Press releases should be one page, or between words. Each paragraph should be no more than 3 or 4 sentences.
And what kind of information should you include? Limit them for clearer and more efficient press releases. A video with their CMO describing the strategy can be viewed here. Have him say something memorable and personal, if possible. You May Also Like. Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service.How to Write a Great Press Release.
"Press releases are, such as the launch of a new product or the opening of a new location," said Cara Downs. Base your marketing plan for your product launch on building product awareness & demand—this will lead to sales.
Entrepreneur’s Toolkit, MaRS When preparing for a product launch, design a marketing plan to achieve the intended sales goals. Many companies use press releases to announce new products or upgrades to their. Launching a new product or service isn’t what is used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour.
product launch. How to Write a Press Release to Launch a New Product by Sarah Kuta - Updated June 27, When a company launches a new product, it's important to get the word out to consumers, investors and other stakeholders. A product press release is critical to inform journalists and customers about your exciting new offerings.
A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales. Writing a new product announcement is not as easy as it seems. Simply describing your product on paper and mailing it out won't get the job done if you don't include the right elements.